Portrait of Joselyn – founder of Woof Bag

Carrying Love: The Story Behind Woof Bag

June 23, 20252 min read

Carrying Love: The Story Behind Woof Bag

A Personal Beginning

When I first created Woof Bag, I wasn’t thinking about fashion trends or business plans. I was thinking about the way my dog looks at me when we go out together. That mix of loyalty, joy, and silent companionship. The small moments, like the soft tail wag when I pick up the leash or the calm way she leans into me when we sit on a bench. I wanted to design something that would carry all of that—and still look beautiful, refined, and deeply intentional.

What We Carry

As women, we carry many things: routines, responsibilities, dreams, memories, and emotions. But the love we carry for our dogs is something sacred. It’s a kind of silent devotion, a daily heartbeat of connection that deserves to be honored.

Woof Bag is a reflection of that love. Every detail—from the careful stitching to the lightweight, waterproof lining—was designed with both functionality and elegance in mind. I wanted it to be beautiful, but also practical enough for the messier parts of life.

More Than Just a Bag

This is not just a bag. It's a way of saying: "I see you, my little friend. You matter in my world. And I will carry you with grace." It's about creating a small, meaningful ritual out of something as simple as going out together. A shared style, a shared story.

Crafted With Intention

Woof Bag is handmade, cruelty-free, and designed for everyday beauty. We work with local artisans and sustainable materials to ensure quality without compromise. Whether you’re heading to the café, the park, the beach, or the airport, your dog deserves to feel as stylish and secure as you do. And you deserve accessories that reflect your values, your elegance, and your love.

Looking Ahead

This is just the beginning. In this blog, I will share stories, tips, behind-the-scenes insights, and everything that inspires me as a woman, a designer, and a dog mom. You’ll hear about our creative process, the materials we choose, and even interviews with other women who carry love in different ways.

Thank you for being here. Your presence means the world to me. Welcome to the Woof Bag journey—where style meets purpose, and where every outing becomes a memory.

With love and paws,
Joselyn

Joselyn is the founder and creative soul behind Woof Bag – a luxury brand inspired by love for dogs, timeless style, and a gentle life. She shares stories, tips, and behind-the-scenes thoughts from her journey as a designer and dog mom.

Joselyn

Joselyn is the founder and creative soul behind Woof Bag – a luxury brand inspired by love for dogs, timeless style, and a gentle life. She shares stories, tips, and behind-the-scenes thoughts from her journey as a designer and dog mom.

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